Rural businesses in parts of England have shown remarkable resilience during COVID-19 by innovating and adapting in response to the severe economic challenges of the pandemic, according to a major new survey from the National Innovation Centre for Rural Enterprise (NICRE).
More than a third of rural firms in the North East, South West and West Midlands diversified their business in the wake of Covid with half of these developing new sales channels and two-thirds expanding their customer base.
