A new study has discovered that while most businesses believe that B2B content improves their perception of a brand, 71 per cent are often or sometimes disappointed in the value of B2B gated content.
The numbers, compiled by Informa Tech, measure the state of the relationship between marketers and senior B2B technology-buying decision-makers.
The Index, which reveals an overall score of 61 on a scale of 1 to 100, uncovers the disparity between existing content marketing practices and the preferences of senior business technology decision-makers, giving marketers essential insights into how to elevate trust with this key audience.
