Tag: Infineon

ARM offers entrepreneurs prizes

Posted on February 18, 2015 by - News

Screen Shot 2015-02-18 at 11.53.01British chip company ARM said it is offering £10,000 in prizes in a contest to create smart devices based on its Cortex-M4 microprocessor.

The competition runs from March to June this year with the goal to create devices in the home automation, measurement, the internet of things or system control.

Registration for the contest starts today and finishes on March 31, 2015. Competitors will receive software development tools, a debug unit, hardware containing the M4 chip and peripheral components.

Competitors can choose from platforms provided by Freescale, Infineon, NXP or ST Microelectronics.

Final prototype designs need to be submitted by the 30th of June 2015, with winners announced in October 2015. There will be five prizes ranging from $500 to $5,000.

Reinhard Kell, director of micro controller tools at ARM said: “New technology invention was previously the domain of those with advanced processor knowledge and access to funding. That has changed now.”

Competitors get a complementary licence for the ARM Keil Microcontroller Development Kit, professional edition.

You can register for the competition by clicking here.

 

No cash cow from dog chips – it’s barking mad

Posted on February 6, 2013 by - News, Opinions

ChihuahuaCompanies hoping to make a few bucks out of new dog chipping legislation could end up disappointed with an analyst pointing out that that there’s not a lot of margins in this industry.

Malcolm Penn, an analyst at Future Horizons, has also advised chip companies looking to be favoured by the government to put away those expensive bottles of whisky, with favouritism illegal in this country.

The comments come as an anticipated announcement by the government is expected to order that all dogs are microchipped by 2016.

It is thought the moves will help owners reunite with lost or stolen pets, relieving the burden placed on local authorities and animal charities by stray dogs. It will also mean it will be easier to track the owners of dangerous dogs.

The chips will contain an electronic record of their owners’ name and addresses, as well as a unique identity number, which will be stored on a database in case the details are needed.

According to the Dogs Trust, more than four million dogs and cats in the UK have been fitted, with up to 8,000 new registrations every week.

However, prices on this process are varied. The Dogs Trust suggests that owners are looking at around £20-£30 to chip their dogs, while others claim that the cost could be as little as £5.

Malcom Penn pointed out that the cost would be far lower.

“These chips are not so complex, maybe five cents a pop for the IC manufacturer, and pet quantities are not that great – around 8 million dogs and cats – with a ‘renewal rate’ of say 1 million per year, assuming an average eight years life . So, US$5 million per year ongoing plus the one off surge.”

He also pointed out that although Infineon is the world market leader here, the UK  is unlikely to have a favoured supplier, as it’s illegal under EU regulations.