Distributor Hypertec has promised better reseller support after it was bought out by Exertis.
The firm employs more than 50 staff at its facility in Hungerford, Berkshire and generated sales of over £20 million during 2017.
Lianne Denness, managing director, Hypertec, said in a statement that Exertis’ resources and appetite for growth across a variety of technologies and geographies, meant the company had an opportunity to increase its business with existing and new customers, and to build relationships with new vendors.
“It also provides the chance to support Hypertec’s existing reseller partners on a more pan-European basis with a one-stop solution.”
Paul Bryan, Exertis UK managing director said that Hypertec had an excellent track record in the industry and had built strong relationships with its customer base and vendor partners.
Hypertec’s own brand product and technology portfolio was in increasing demand as users look to extend the life or improve the performance of computing devices, while resellers attach accessories to add margin to their sales, he said.