Tag: Hisense

4K telly market booms

Posted on July 12, 2017 by - News

television-exploding-biz-2015-billboard-650The global 4K TV market is expected to reach $380.9 billion by 2025, according to a new report by Grand View Research.

The beancounters claimed that the evolving nature of the consumer electronic industry, advancements in graphic engines of televisions, increased pressure on manufacturers to reduce prices, and popularity of the ultra-high definition technology and its advantages have fueled the demand for UHD televisions in the past few years.

Latest graphic processors permit advanced technical image formats and have improved the content quality significantly hence, they are widely used in production and distribution of UHD content. Customers are getting accustomed to using such contents, which is further anticipated to spur the market growth.

The 52-65 inches’ segment dominated the global 4K TV market in 2016 since this segment has a wide range of product offering at different price points. Moreover, the adoption of novel technologies, such as Quantum dot LEDs (QLEDs) and Super UHD (SUHD) and decreasing prices of 4K TVs are expected to catapult the segment demand over the forecast period.

Televisions belonging to this range have high penetration rates as compared to the others. However, the above 62 inches’ screen size segment is expected to witness the highest growth over the forecast period owing to the declining price trend of 4K TVs coupled with increasing disposable incomes of individuals globally.

The global UHD TV market is expected to witness a CAGR exceeding 20 percent  from 2017 to 2025 owing to the changing consumer preference from HD to UHD technology along with increasing demand for high-end home products

Moreover, increasing penetration of ultra-high-speed internet, particularly in developed regions including metropolitan cities are expected to favorably impact the 4K TV market growth over the coming years.

The 52 – 65 inches’ segment accounted for the largest share in 2016, which is accredited to increasing penetration of 4K TVs in the higher economic class; however, with decline in TV prices the above 65-inch screen size segment pose high growth opportunities

The Asia Pacific region accounted over 40 percent  of the overall revenue share in 2016 and is also expected to dominate over the forecast period owing to the huge adoption along with declining prices of 4K televisions

A few key players who captured a significant market share in 2016 were Samsung, LG Electronics, Sony, Hisense, and Sharp.

 

Vega GPU Announced by Vivante

Posted on September 12, 2013 by - News, Products

VivanteRight up front Vivante states that it designed its GPU architecture to scale to compete with Nvidia and ATI. It plans to vie with Nvidia in the next generation of ultra-mobile GPU in GTX/Maxwell, John Oram writes from San Francisco.

A fledgling start up once assisted by semiconductor angel investors and corporate investment from Fujitsu, Vivante was profitable five years after opening its doors. It is now headquartered in Sunnyvale, California with offices in Shanghai and Chengdu China. Over its nine year history, Vivante Corporation has infiltrated many markets.

The company flaunts its “firsts” – first to ship OpenGLES 3.0 silicon and first to ship embedded OpenCL 1.1 silicon. It has shipped over 120 million units. Currently, Vivante is inside the majority of the top players in the fields of SoC vendors, mobile OEMs, TV OEMs, and automotive OEMs.

At IDF, Vivante was heralding its  advantage over its competitors referring to benchmark ratings in its slides. For example see the GC1000 – Mali 400-MP2 comparison where it also pictorially point out the difference in size between the Mali and smaller Vivante product.

Smart TVs, such as Vizio, LG U+, Lenevo, TCL, Hisense, and Changhong, rely on Vivante. Chromecast Internet to TV streaming experiences Acceleration by Vivante in 3D gaming, composition, and user interface. Set top boxes from Toshiba out of Japan, and three companies out of Shenzhen, China, Huawei, Himedia,and GIEC, all use Vivante’s GPU Acceleration.

Tomorrow’s cars will never be the same. Vivante is everywhere. Drivers will check out their positioning with ADAS (Advanced Driver Assistance Systems) displays, reverse guidance, pedestrian detection, and object distance indicators. In fact, Vivante was awarded the 2013 Frost & Sullivan Best Practices Award  for Advanced Driver Assistance Systems.

Vivante used IDF to announce Vega. Vega is the culmination of seven years of architecture refinements and the experience of more than 100 SoC integrations. It is optimized to balance the big three: performance, power, and area. GPU delivers highest in class performance at greater than 1 GHz GPU clock speeds. It even touts patented logarithmic space full precision math units. Vega is optimized and configured from production GPU cores GC2000, GC4000, and GC5000. Vega GPUs have been delivered to lead customers for tapeout.

Vivante’s SDK is ready for GUI, gaming, and navigation applications. Vivante provides full API support across the GPU product line, OpenGL ES 3.0, OpenCL 1.2, and DirectX 11 9_3. The company prides itself on its Scalable Ultra-threaded Unified Shader which offers up to 32x SIMD Vec-4 shaders and up to 256 independent threads per shader operate on discrete data in parallel. Shaders facilitate creation of an endless range of effects by tweaking hue, brightness, contrast and saturation of the pixels, vertices and textures to create an image. Shaders provide a programmable alternative to the hard-coded approach known as Fixed Function Pipeline.

Vivante isn’t shy about pointing out its edge over the competition. As far as performance / area advantages, they are taking on Tegra, Adreno, Mali, and IMG.

In conclusion, Vivante indicated that it isn’t overlooking the mass market either with their Vega Lite version which still promises the smallest silicon area matched with extremely low power.