Hardware giant Dell claimed its two top channel tiers, PartnerDirect, and Premier and Preferred, grew by 29 percent in the last year.
Michael Dell, the founder of the company, told attendees that there are now 1,174 Premier and Preferred level partners in EMEA. He said the channel continued to be important to Dell’s strategy.
Dell claimed that PartnerDirect, including the online solutions configurator has been adopted by over 600 partners across 10 companies.
Michael Dell said: “We see our partners as a core part of our team, our strategy and our future, and we will continue investing to grow our business together.”
Gongs were handed out to UK company Softcat, winning UK partner of the year and platinum partner of the year. Pictured are Laurent Binetti, Greg Davis and Michael Dell himself. Michael Dell is second from the left and we don’t know which one is Laurent, which Greg and we don’t know who the others are. Sorry.
