European players are virtually absent from the cloud market, thanks largely to bureaucracy and squabbling.
While companies have been moving to the cloud in great numbers, it has been mostly products made by US big tech. Azure was top, followed by AWS and then Google Cloud – the “big three”.
This is the last thing which should have happened. When GDPR came out in 2018 and with the collapse of the US-EU Safe Harbour and Privacy Shield data transfer regulations, many predicted a golden age for European cloud companies.
