A report claims that despite the surge in sales of devices using the Google Android operating system, it will be hard for it to triumph over Apple and it’s IOS in the long term.
Foolproof claims that smartphone penetration will hit 75 percent of the UK population this year and demographics don’t count any more. But surely cost must be a factor.
Philip Morton, a principal consultant at the company said: “Ultimately what Apple does, it does better than Android.”
He claims that people are beginning to realise that they have a computer in their pocket rather than a phone. Morton claims the iPhone is the best smartphone.
It surveyed 450 people in September last year. It came up with this highly coloured graphic that underlines its notions.
