Cloudy Newsbridge has scored a contract with German football club FC Köln to help boost its content game.
Newbridge solutions will allow the three-time Bundesliga winners to store and sort its huge digital media collection, make content faster, and share it with partners, players, and fans on social media. Local tech experts Qvest ensured the whole thing went smoothly and worked with FC Köln’s existing media system.
FC Köln media and communication boss Michael Rudolph said: “Newsbridge is perfect for our in-house video production. It helps us organise our archived media, find and share players, and match highlights quickly and easily. The best thing is that we can send our content to anyone on any platform. And because it’s in the cloud, Newsbridge’s Media Hub lets our team work flexibly – whether at the stadium or home.”
FC Köln has signed up for Newsbridge’s Cloud Media Hub, which can hold 6,000 hours of video and three million photos. The Cloud Media Hub, powered by MXT-1 AI, helps FC Köln find the best content for their fans. The media is accessible to search thanks to clever technology recognising faces, objects, logos, words, and letters. With Newsbridge’s Mobile App, players and partners can access and share match and training photos on social media in a flash.
Newsbridge set up an automatic system that records match details like home team, away team, season, location, and stadium when content is uploaded. Plus, the Newbridge Cloud Media Hub is linked with Buffer, JW Player, and Stats Perform, providing advanced data and analytics to improve FC Köln’s media. The result is faster and more efficient media workflows.
Newsbridge CEO Philippe Petitpont said that Newsbridge’s Cloud Media Hub, with its indexing, search engine, and data integrations, helps football clubs find the critical moments in their media in seconds.
“As one of the first users of our MXT-1 AI technology, FC Köln is ahead of the game in providing top-notch experiences to sponsors and fans.”
FC Köln is Newsbridge’s second German Bundesliga customer. Newsbridge works with other sports clients, such as Bayer Leverkusen, the Icelandic Football Association (KSÍ), the French Federation of Football (FFF), the French Basketball Federation (FFBB), and the French Rugby League (LNR).
