International Investment firm EXANTE is removing unnecessary cookies from its website; leading the way for privacy protection and making the internet safer for its users.
Accountancy firm Deloitte says in its Building Consumer Trust report that companies who are willing to give their clients sufficient guarantees that their personal data is going to be dealt with ethically will have a significant advantage.
Whilst other websites typically use third-party solutions (based on cookies) to collect and process visitor data, which can lead to multiple vulnerabilities, EXANTE only collects the minimum data required in order to help its users. Users can browse the website without revealing their identity. EXANTE will only ask for information when the user chooses to sign-up and register to use the platform or other services which require the user’s information – putting the decision in their hands.
EXANTE’s web analytics service provider, Matomo, ensures that IP anonymisation is implemented by default. This means that each new visitor IP address is stored with the last components removed to protect users’ privacy.
