Tag: evil

Cisco tells analytics to get more evil

Posted on July 22, 2015 by - News

1682942-dr.evilCisco’s head of digital transformation and analytics has told his marketing minions to stop using analytics to get brand awareness and concentrate on making more dosh.

Writing in his bog,  Pascal Lendermann said that the “the primary responsibility for the Cisco marketing organization (sic) has shifted from brand awareness to revenue generation”.

In other words everyone knows who Cisco is, it is time to encourage people to sell more of its gear. He also thinks it is better to focus on web-based marketing, which is cheaper, than prime-time television advertising.

If you visit the Cisco website, the outfit will apply analytics to put you in front of something to buy as quickly as possible.

If Cisco’s can tag you as owning a Catalyst switch or you have a license that’s up for renewal, it should guide you better to a “Click here to issue invoice” button.

“Cisco IT is using big-data analytics to predict which solutions each online visitor is likely to be interested in. Cisco IT plans to collect, store, and analyse this customer data from various sources to identify clusters of interest, such as Cloud, Data Center, Switches, and Social. Our data sources include search history, webinar registrations, company demographics, and the solutions that other people in the same company are also researching”, Lendermann said.

 

Google is too grown up to “do no evil”

Posted on November 4, 2014 by - News

 darth-vaderGoogle thinks that it has matured as a company and it no longer needs its “do no evil” mantra.

Google’s chief executive Larry Page said that the company needs a new statement about its corporate ambitions but denies that he has joined the dark side.

He thinks Google is in uncharted territory and ‘trying to figure it out’ a new mission statement for the next 100 years.

Google’s chief executive Larry Page has admitted that the company has outgrown its mission statement to “organise the world’s information and make it universally accessible and useful” from the launch of the company in 1998, but has said he does not yet know how to redefine it.

However, Page thinks that in getting bigger, Google does not need to dump the altruistic principles that it was founded on in 1998. He and co-founder Sergey Brin were aiming big with “societal goals” to “organise the world’s information and make it universally accessible and useful.”

Over the years, Google has been accused of doing evil by wielding too much influence over the internet.

It has faced anti-monopoly probes by the European commission and most recently pressure from Europe over the “right to be forgotten” forced to remove search listings to information deemed to be outdated and not in the public interest which saw Britons request over 60,000 links be deleted by October.