EE has reached another 4G milestone. After becoming the first UK telco to roll out a commercial 4G network, it is now proudly proclaiming that it already has 500,000 customers. This makes it one of the leading European 4G operators and Britain is expected to become the largest 4G market later this year.
Tag: EE
EE boasts 318,000 4G customers
EE has released its results for the first quarter of 2013 and it is apparently seeing an uptake in 4G use. The 4G user base reached 318,000 five months after the service was introduced. EE says it is on track to meet its target of over a million customers by the end of the year.
EE pledges jobs, sustainability
Carrier EE has published its first Responsibility Report, and we’re sure the PR cogs were working overtime to get it word perfect.
Within its musings, the company claims it has identified twelve areas that need improving, including reducing its environmental impact, keeping children safe and building further sustainability in its supply chain.
It also promised that by 2015 it will improve the digital skills of 1 million people, as well as recruit 500 apprentices into its business
The company has said it will be launching an EE graduate scheme and has committed to
supporting Plotr, the government-supported careers portal which is set to launch this year.
EE said its HR team will begin an initiative in schools, supporting 10 week-long work experience placements at its Bristol office for students from local secondary schools.
The pledges come as a new survey found that a quarter of Brits can’t be bothered to report broadband issues. According to comparison website Recombu.com/digital, of the 1447 people it asked 74 percent blamed slow internet issues on ‘heavy traffic’ and fail to report slow connectivity to their internet service provider.
Just over a third said they only reported a problem when ‘connectivity stopped entirely’, while 11 percent stated that they ‘never’ reported issues.
LTE smartphone shipments surge 1100% in Q4 2012
The smartphone market is slowly maturing and overall handset sales, including feature phones, remained flat in the fourth quarter of 2012. However, sales of LTE enabled devices skyrocketed in developed markets.
According to Strategy Analytics, shipments of 4G smartphones grew by 1100 per cent in Q4 2012.
The surge was led by Apple and Samsung, while at the same time shipments of 3G phones slowed. The trend coincides with an aggressive carrier push in Europe, including the UK.
Just a year ago, LTE connectivity was reserved for high end smartphones, but the mobile landscape is changing and even cheaper SoCs now offer integrated LTE. Qualcomm leads the way with last year’s Krait-based Snapdragon S4 chips, along with new “century series” Snapdragons coming on line right now. Apple already has LTE in current generation products, although older 4-series iPhones lack LTE support. By the end of the year Nvidia will introduce the Tegra 4i, its first SoC with integrated LTE, and Intel also plans to deliver LTE in its next generation mobile chips, coming in early 2014.
In terms of volume, smartphones are expected to overtake feature phones this year, which means plenty of mid-range LTE smartphones will find their way to consumers’ pockets. Although LTE is expected to be the fastest growing WWAN technology in history, it is still off to a slow start in many markets, including Britain. According to its last earnings report, Everything Everywhere didn’t add many 4G users since it launched its 4GEE network. However, things are picking up and other carriers will enter the market later this year, although Ofcom failed to raise plenty of cash on its 4G spectrum auction.
4G adoption rates in UK remain sluggish
Everything Everywhere launched Britain’s first 4G network in late October last year and it seemed like it was off to a modest start. However, it now appears that the number of early adopters was remarkably low.
EE shed more light on the number of customers in its quarterly earnings report, but it did not break down the figures to distinguish between 3G and 4G users. In spite of that, the numbers look bleak. EE added just 201,000 postpaid 3G/4G customers in Q4 2012, down from 250,000 in Q3 and 313,000 in Q4 2011.