Consumers are now most likely to opt out according to the results of the latest international consumer research study from Eagle Eye.
SaaS digital marketing provider Eagle Eye released its white paper entitled “The Digital Imperative: Harnessing the Power of ‘Now’ with Performance-Driven Marketing,” which suggests punters are more likely to opt out of marketing communications, now compared to six months ago. This means that Social media, Email, SMS-based, In-app or online location tracking and online web tracking marketing is taking a hit.
