Dynatrace vice-president Michael Allen said that there was a huge channel opportunity in the area of application monitoring.
He said there had been increasing pressure on channel players delivering application and infrastructure monitoring as the big hyperscalers started to muscle in on that space and his firm had already seen a change in approach for system integrators.
Allen said that large, regional and global system integrators were running datacentres and hosting the compute workloads of their customers and many of them had that business eroded by the hyperscalers as their customers decide to run more and more of their workloads, certainly the cloud-native ones, in the hyperscalers.
“What we’ve seen is that those infrastructure services partners have said, ‘Well, if I can’t beat them and I’m going to lose some of those workloads, let’s partner up with the hyperscalers’.
That drove partners to really look at a new way, because if you provide an infrastructure, whether it’s delivered by the hyperscalers or delivered by the SI in their own datacentres, or a hybrid of both, the most basic part of that service is that you need to monitor it and make sure it’s available for their customers.”
Generative AI is going to be a growing channel opportunity according to a survey of chief technology officers.
