Manchester-based Bidooh which makes real-time, real-audience, digital billboard advertising gadgets has signed a contract with DBDB Labs, a media agency based in Seoul.
The outfit will use Bidooh digital billboard platform across 10,000 screens in South Korea. The 10,000 screens will be rolled out throughout three years. 2,000 screens currently in operation will be fitted with a Bidooh Box, and a further 8,000 new screens will be deployed. The deal follows the successful trial of a screen live in a corporate office in Seoul, which uses facial analysis technology to provide targeted, real-time advertising.
