While the concepts of “Black Friday” and “Cyber Monday” are largely unknown in these isles, shops have jumped on the American bandwagon causing riots and mayhem in shops across the UK.
And now James Lovell, European retail guru, has got his analytics engines to work and notices that although sales fell compared to last year, the percentage of sales made on mobiles rose by around a third.
He said mobile phone usage as a percentage of overall sales rose by 42.88 percent, and tablets used to buy stuff rose by 12 percent.
The average order value on “Black Friday” was £88.86 percent, and mobile traffic represented 59.8 percent of all online traffic in the UK.
Contrasting different mobile operating systems, Lovell said Android OS sessions as a percentage of overall “Cyber Monday” sales grew by 55 percent, but only represented 11 percent of the overall sales spend.
But the desktop is not dead – over half of all online sales were made by people tip tapping into whatever flavour of Windows they’re being forced to use.
