Giganet has reversed the course of nature and stolen Cuckoo from the market.
The company announced that it was writing a cheque for Cuckoo as part of its UK growth plans.
Since launching its fibre broadband service to households just over 12 months ago, Giganet has seen its reach extend to over nine million homes across the UK.
Giganet said that both it and Cuckoo will work together to disrupt the UK broadband market by prioritising service and customer experience as the rollout of full-fibre accelerates over the next few years.
Both providers have been vocal against ‘loyalty taxes’ and price hikes, pledging to charge loyal customers the same as new customers, and opting not to increase charges mid-contract, with prices currently frozen until 2023.