Channel marketers are forming more partnerships and knowledge sharing according to a report from Coterie Community.
Apparently collaboration and knowledge sharing are seen as some of the best ways to help share best practice and help those responsible for marketing have confidence that they are taking the right approach, the report said.
Coterie Community asked its marketers from various channel organisations to reveal the stand-out areas for 2023. It found that, along with building resilience into ecosystems, sustainability and everything as a service (XaaS) were other areas causing concern.
