Retail technology outfit Conversity has worked out that 43 percent of shoppers researching complex purchases such as mobile phones, laptops or broadband packages make a buying decision within five days.
Within this five days window, 67 percent of shoppers will visit at least two online sites, with 57 percent then narrowing their enquiries to one or two in-store premises. This means that retailers with an integrated approach to engaging with customers are more likely to keep the customer interested throughout the process, and close the sale during this critical period.
