Consumers that are self isolating will boost the UK electricals market in H1 2020, with spend forecast to rise 3.4 percent versus last year, as shoppers buy laptops, TVs and kitchen appliances to make the prolonged period at home more comfortable, according to a new GlobalData report
Zoe Mills, Analyst at GlobalData, said: “The stockpiling of food has not only aided the food and grocery market but has benefited the electrical sector as consumers purchase new appliances to store additional goods. White goods such as outdoor freezers have seen phenomenal growth as consumers need more space to store perishable foods. AO.com has reported freezer sales increasing by around 200 per cent in recent weeks.”
