Former HP and Apple bloke Trevor Evans is analyst outfit Consenna’s new managing director.
Evans has defected from the fruity cargo cult Apple where he was channel sales director for seven years.
He said: “Having built my career leading businesses for some of the world’s most respected technology companies, I have first-hand experience of the pressures and business dynamics confronted daily by customers we’re seeking to work alongside.
“In an increasingly competitive market, both goals and resources are stretched. I’ve walked in those shoes, I know the market, the key players within it, and this equips me to demonstrate how Consenna can help amplify and maximise their sales and marketing strategies.”
Evans was channel director of HPs PC group in the UK for six years.
Douglas Jeffrey will move from MD to the chairman role at Consenna.
