Juniper Networks’ Vice President, Enterprise Marketing, Mike Bushong predicts that next year the cloud is going to be considered the “new normal” and it will be operations rather than services that will make it important.
Bushong said that one of the common misconceptions about cloud is that cloud is just “someone else’s servers”.
“It’s not the servers that make cloud offerings important; it’s the operations. To make operations really fly, architects have realized that they need to simplify and standardise. Bespoke infrastructure can’t exist for companies who truly want to optimize their operating environments. As this line of thinking becomes more prevalent, the first thing to go will be all the nerd knobs that make enterprise IT so complex”, he said.
Companies either born in the cloud or at the tail end of their digital transformation efforts will move first. Although this may create problems – if you are competing against a company that suddenly develops a meaningful digital advantage, the consequences can be dire. The industry is littered with the corpses of companies that lost to Amazon and other online retailers. Digital players have disrupted transportation, logistics, manufacturing…virtually every sector imaginable, Bushong said.