Tag: CA Technologies

CA starts global marketing campaign

Posted on May 30, 2017 by - News

1480465477766CA Technologies has started off a new global marketing campaign which talks about building a “Modern Software Factory” for channel player customers.

The idea is to showcase CA’s capability to market in a brave new age built of buzzwords and management statements which need quote marks like “digital transformation”.

According to the company the strategy behind this marketing roll-out is businesses today face near constant “digital disruption” which harms all “business decision makers” at all levels.

According to CA, its Modern Software Factory campaign reflects “new insights” on the challenges to build better apps, faster and securely and gain insight from data, which are important to the “application economy”.

Businesses need to recognise that software is “core to creating competitive advantage.” CA shows how they can start with a single CA solution, or a combination of solutions across the areas of Agile, DevOps and Security.

CA Technologies is furthering its cloud watching strategy and offering through several new alliances that will see the New York-based vendor produce “more agile infrastructure solutions”.

CA also released changes to its Managed Service Provider (MSP) licensing programme for ARCserve. With this release, CA is trying to further simplify its licensing structure to encourage new partner enablement.

“We’re laying out a blueprint that’s designed to help guide customers as they leverage software to win in the market,” the firm added.

EMEA companies put IT budgets to good use

Posted on August 23, 2013 by - News

poundsResearch from CA Technologies has revealed that companies in EMEA are increasingly switching their IT budgets from dull, routine maintenance towards designing projects that enable revenue-generating services. The CA Technologies Channel Index 2013 found that EMEA partners spend 34 percent of their time helping consumers with such projects rather than maintenance. However, only 18 percent of the IT spend in Britain was devoted to new revenue-generating services.

“IT projects are being driven by the need for businesses to innovate for growth, while creating new ways to serve customers. And today’s IT director is expected to be the driver of these efforts,” said Sean McCarry, Senior Director, CA Technologies. “Our solutions and partner programmes equip partners with the tools they need to help their customers fuel innovation and drive growth. The Channel Index 2013 shows just how far IT departments and channel partners have come on this journey.”

Chris Gabriel, VP of Solutions Management at Logicalis Group, pointed out that the shift results in less operational waste, allowing IT departments to increase their participation in productive, revenue-generating fields.

“CIOs now see their role as Chief Innovation Officer, and they have recognised that their business value isn’t in managing IT infrastructure, but delivering new IT enabled business experiences,” he said.

The index revealed that 83 percent of surveyed partners in EMEA expect to see increased spending on enterprise mobility over the next year and almost all recognise that the rapid adoption of mobility creates opportunities to help grow their business. Among UK partners, this figure rose to 95 percent.

Cloud computing was identified by CA Technologies partners as the second priority for their customers’ IT investments. Nearly two thirds of the partners surveyed predicted an increase in cloud computing spending over the next year. In the UK, a significant 81 percent of partners expected increases.