Microsoft and Adobe are launching a new platform to take on the market dominance of Salesforce.
C3 AI CRM is powered by the core functionality of Dynamics 365 and is combined with Adobe’s real-time customer profiles and journey management, as well as c3.ai’s industry-specific AI capabilities.
The AI-driven CRM platform is, it’s claimed, purpose-built for specific industries and uses data from any source to produce meaningful business insights. The collective claims that conventional CRM is not sufficient for the modern age, given that AI can’t be used to analyse much of the data because they weren’t built with the appropriate architectures.
