While both Apple and Samsung continue to dominate the branded tablet market workdwide, Chinese company Lenovo is beginning to make its presence known in the marketplace.
That’s according to preliminary shipment figures in the third quarter of this year supplied by ABI Research.
The market research company said that Apple and Samsung hog market share at 62 percent, but Lenovo is making its presence known in developing markets while other firms show growth of 124 percent compared to the same quarter in 2013.
ABI believes that while Apple has suffered declines in its market share, it could well regain the initiative in the current fourth quarter, largely due to the introduction of new iPad Air and iPad mini machines last October.
Jeff Orr, who runs the sector for ABI, said: “The pieces have been set for the end of year holiday 2014 tablet market chess match. The advanced mature markets will once again be where the Apple versus Samsung duel occurs. Don’t overlook the rest of the branded tablets vendors’ ability to deliver value based devices during this crucial shopping period.”
ABI produced the following data for the top three vendors worldwide:
