BMG, the music giant behind stars like Kylie Minogue, Iron Maiden, and Dua Lipa, has partnered with Rackspace Technology to revolutionise the music industry with Google Cloud.
The world’s fourth-biggest music company has moved 95 per cent of its apps and services to Google Cloud, using Rackspace Technology’s Elastic Engineering team.
This means BMG can pay its artists and songwriters ten times faster and track their music 50 per cent faster than before, using Google Cloud’s cutting-edge AI and big data tools.
BMG has ditched its old distribution partners and struck direct deals with streaming giants like Spotify and Apple, giving its clients more control and access to their data.
