Tag: atom

Intel’s Xeon SoC to ARM wrestle

Posted on March 10, 2015 by - News, Products

arm-wrestlingIntel has lifted the veil on a new Xeon D family of processors which are the company’s first ever Xeon-based System-on-Chip (SoC).

The news is bad for ARM because it is wanted to dominate the microserver market and this package is exactly what it does not want out there.

The Xeon D line is built on Intel’s 14nm process technology and combines the performance of Xeon chips with the size and power savings of a SoC.

Intel says the Xeon D delivers up to 3.4x faster performance node and up to 1.7x better performance per watt compared to the company’s Atom C2750, which is part of Intel’s second-generation 64-bit SoC family.

Xeon D is the third generation and it’s actually based on Intel’s 14nm Broadwell architecture.

This puts Intel in the running for those customers who want low-power, high density infrastructure products. In fact Intel says that it can deliver  server class reliability, availability, and serviceability (RAS) features in an ultra-dense, low-power device.

Cisco, HP, NEC, Quanta Cloud Technology, Sugon, and Supermicro have sworn their loyalty to the chip, before all their dark gods, and are committed to building microserves based on Intel’s new Xeon D options.

This means ARM has not got much time before actual products are out there.

Diane Bryant, senior vice president and general manager of the Data Center Group at Intel said that the growth of connected devices and demand for more digital services has created new opportunities for information and communication technology,” said.

“By bringing Intel Xeon processor performance to a low-power SoC, we’re delivering the best of both worlds and enabling our customers to deliver exciting new services.”

Intel’s kicking things off with two Xeon D processors, the D-1540 with 8 cores, 16 threads, 2GHz, 45W TDP and D-1520 with its 4 cores, 8 threads, 2.2GHz, 45W TDP. These have memory controllers capable of up to 128GB of addressable memory.

They also feature an integrated platform controller hub (PCH), integrated I/Os, and two integrated 10 Gigabit Ethernet ports.

All of this is based on Intel’s Broadwell so should give a reasonable performance per watt.

Intel ready to release the Atom

Posted on March 3, 2015 by - News

Intel Q4_14_ResultsIntel has announced details of its new family of Atom processors, and, as we predicted it has changed its naming strategy to mirror the Core series of processors.

Intel is renaming its Atom family with x3, x5, and x7 designations.

At the low end, the 28nm Atom x3, is basically a smartphone chip with Intel Architecture (SoFIA). The Atom x3 will be available in three distinct variants; all of which will come with integrated modems. All three are 64-bit capable.

The Atom x3-C3130 tops out at 1GHz, incorporates a Mali 400 MP2 GPU, and includes an integrated 3G (HSPA+) modem. The Atom x3-C3230RK has a clock speed of 1.2GHz and has a Mali 450 MP4 GPU, and a 3G modem. The Atom x3-C3440 clocks in at 1.4GHz, features a Mali T720 MP2 graphics core, incorporates a Category 6 LTE modem, and can optionally support NFC.
After looking at its own benchmarks, Intel said that the Atom x3-C3230RK can offer up to 1.8x the media editing performance of competing SoCs from Qualcomm and MediaTek.

The Atom x5 and x7 are Cherry Trail-based and the first Atom SoCs to be built using a 14nm manufacturing process. Both processor families support 64-bit processing, incorporate eighth generation Intel graphics, and support Windows and Android. They also support RealSense, True Key, and Pro WiDi. They don’t feature integrated modems but support Intel’s next generation XMM 726x and 7360 LTE modems.

Intel insists that the x7 offers two times the graphics performance of the existing Atom Z3795 in the GFXBench 2.7 T-Rex HD benchmark and 50 percent greater performance on the 3DMark Ice Storm Unlimited benchmark.
Intel has already announced that the Atom x3 and Bay Trail-based Atom x5 and x7 processors are shipping, and that products using the processors should be available during the first half of 2015.

Intel brings the Joy of X to the Atom

Posted on February 26, 2015 by - News

atomIntel has finally woken up to the fact that its esoteric branding of Atom chips is leading to a lot of confusion amongst suppliers and customers.

Historically Intel has thought that customers and suppliers would instinctively know the difference between the Atom Z3735F or the Atom Z3735G.

Now Intel has decided to bring in naming designations which are similar to its Core brands and Xing up Atom at the same time.

New Atom chips will have the X3, X5 and X7 designations. An Atom X3 will deliver good performance, X5 will be better and X7 will be the best, an Intel rep said.

Faster X7 chips for high-end tablets may have better graphics and more wireless connectivity options than X5 chips and will cost more.

Intel’s name change comes ahead of the Mobile World Congress trade show, where Intel is expected to announce new mobile chips. It’s likely that X3 will be the formal name for Atom smartphone chips code-named Sofia, while the Atom X5 and X7 will be names for tablet chips for Cherry Trail.

In 2009, Intel similarly renamed its Core processors, a move met with some opposition among chip enthusiasts. The resistance quickly crumbled as the new names caught on.  It is likely that the Atom name changes will be greeted with the same enthusiasm.

Intel to release thumb-sized PCs

Posted on November 21, 2014 by - News

thumbs downChipzilla has said that it is shrinking PCs to thumb-sized “compute sticks” that will be out next year.

The stick will plug into the back of a smart TV or monitor “and bring it intelligence to that,” claimed senior vice president and general manager of the PC Client Group Kirk Skaugen.

A device the size of a USB stick was shown on stage, but its capabilities were not demonstrated, so we will have to take Intel’s word that it was not a thumb drive Skaugen picked up and waved around before the press conference.

Although, to be fair, the technology is already in the marketplace. Skaugen likened the compute stick to similar thumb PCs offered by PC makers with the Android OS and ARM processor.

Dell’s $129.99 Wyse Cloud Connect, plugs into an HDMI port, can turn a screen or display into a PC, gaming machine or streaming media player.

Skaugen claimed the devices will be an extension to laptops and mini-desktops, which have Core desktop processors in small PCs that can be handheld.

Normally these thumb sized PCs do not have internal storage, but can be used to access files and services in the cloud. The Wyse Cloud Connect has wi-fi and Bluetooth.

Skaugen thinks that the market for such devices is in the tens of millions of units,. The compute stick will bring x86 computing to fanless designs.

Intel makes low-power Atom processors for mobile devices, which could fit into thumb-sized PCs.

 

HP says “Don’t cross the Streams”

Posted on September 30, 2014 by - News, Products

gb_pee-764695The maker of expensive printer ink, HP, seems jolly keen on putting Google’s Chromebook out of business.  This week it announced several new stream notebooks.  For those who came in late the Stream series is HP’s version of the low cost Windows laptop, meant to compete head to head with Chromebooks on price.

The difference between the two is that the Streams still offer a fully fleshed out operating system. The Stream 14 is available to purchase now for only $299, and comes with an AMD A4 APU, 2 GB of RAM, and 32 GB of eMMC storage.

Now HP has fleshed out its range and announced two additional laptops, and two tablets.

The laptops come in two screen sizes with the smallest being 11.6” and the mid-size being 13.3” and these are to compliment the already released 14” model.

HP is not saying what the exact specifications have not been disclosed yet, but both units will be powered by an Intel dual-core Bay Trail Celeron processor. This means that it is a fanless device, and both come with 2 GB of RAM and 32 GB of eMMC storage. The 13.3” device has an optional touchscreen to go with the 1366×768 resolution that both laptops share. The 13.3” model also is available with optional 4G connectivity. HP is including 200 MB of free data every month for the life of the device. As another value add, HP is offering one year of Office 365 personal, which includes 1 TB of online storage and 60 Skype minutes per month.

Battery life is eight hours and 15 minutes for the 11.6” model, and seven hours 45 minutes for the 13.3” model.

The HP Stream laptops are available in several colours, and will be priced at $199.99 for the 11.6” model and $229.99 as the starting price for the 13.3” model.

HP also announced the HP Stream 7 Tablet, which is a 7” Windows 8.1 that comes in at only $99.99. There is also the HP Stream 8 which has a starting price of $149.99. Both tablets are powered by Intel Atom quad-core processors, and 1366×768 screens. Like the larger of the two laptops, the 8” tablet, if equipped with the optional 4G, comes with 200 MB of data per month for the life of the device, and both also come with Office 365 personal for one year.

PC market stays in the doldrums

Posted on February 12, 2014 by - News

A not so mobile X86 PCHopes that the mobile PC market would show some spunk in the fourth quarter of 2013 were dashed by insipid sales.

According to market research company IHS, although the quarter showed the strongest global sequential growth in four years,  the results were still disappointing.

Shipments of mobile PCs worldwide amounted to 52.6 million units and that’s a rise of 9.4 percent compared to the third quarter of 2013.  But the industry, said IHS, wanted to sell 55.3 million units in the quarter. Compared to the fourth quarter of 2012, sales showed a five percent decline – the sixth year on year decline.

So what’s the problem?  According to Craig Stice, director of computers at IHS, Bay Trail and other platforms were expected to bring cheaperPs to the world.  But the vendors wanted to keep stock levels lean and entry level PCs failed to show high volume.

IHS counts its mobile PC sector as including laptops and PC tablets but as the world+dog knows, people think smartphones and non PC tablets are more appealing.

The industry is hoping against hope that when Windows XP shuffles off its mortal coil, people will buy more PC kit.

Intel seems to have lost its way

Posted on November 4, 2013 by - News, Opinions

Sean MaloneyThe news that Intel’s Galileo is on its way just underlines to me how the chip giant has lost its way.

The “open source” computer costs $70, and uses its Quark microprocessor. Intel clearly thinks it will compete against the highly successful Raspberry Pi but clearly it hasn’t got a chance to play catch up.

The launch mirrors Intel’s late attempt to climb on the tablet bandwagon by cutting the price of its Atom microprocessor to compete with ARM and Nvidia based chips.  But it hasn’t got an earthly here, either.  Manufacturers are very chary about using anything with the Intel name associated with the tin. Again, that’s underlined by vendors’ reluctance to be associated with Intel.

Cheap is everything in the tablet market now and even though Intel’s chips might be, er, cheap as chips, the economics of this don’t really make a lot of sense to anyone. Sure, Intel has heaps of capacity but that in itself is part of the problem. State of the art fabs are really expensive these days and the volume game just doesn’t fit Intel’s business model.

In reality, the chip giant really has very little new to say. The new broom in the shape of CEO  Brian Kzanic appears to be attempting the Herculean task of cleaning the Augean Stables not just of the dung but also of a heap of very good people who have let their legs do the walking.

Datacentre business no doubt is still healthy for Chipzilla, but on the other hand independent market research shows that the notebook market is on the wane.  Sure, enterprises will refresh their notebooks but with the arrival of BYOD, there’s a level of ambiguity which must leave Intel more than a little bemused.

In truth, Intel has had zilch to say in the last three years as smartphones and tablets transformed the “traditional” Wintel model.

As part of the antitrust agreement following the demise of DEC, Intel found itself with StrongARM devices. At the time, we asked top executives from the firm why it didn’t just cut the Gordian Knot and produce a highly portable ARM based device?  The answer, of course, was that Intel was on the Centrino notebook gravy train. Sean Maloney, now a non-executive director at Chinese foundry SMIC, realised that the Atom chip might well cannibalise the notebook market but nobody at Intel appeared to have looked further than the next three quarters and see its dominance becoming more and more eroded.

Of course, Intel has oodles of cash in the bank but oodles don’t last forever.  Re-engineering its business model is, for Intel, a far from trivial task. As an Intel watcher for the last 30 years, I will be most interested to see what happens in the next 12 to 18 months.

AMD Jaguar products still thin on ground

Posted on August 23, 2013 by - News, Products

jaguar-peltIn late May AMD officially launched its first Jaguar-based APUs. Kabini was supposed to end up in all sorts of products, from cheap and cheerful notebooks, to AIOs and traditional desktops.

Temash is an even more frugal version of the chip, so it was intended for ultraportables, hybrids and similar form factors. Both chips arrived with much fanfare and got a lot of praise from the tech press. They are the most interesting consumer products to come out of AMD in 2013.

However, it’s been exactly three months since the launch and there really aren’t that many actual products to buy. There are some Jaguar-based notebooks and desktops in EMEA and US, but even they are available in a handful of shops, in rather limited numbers. The Acer Aspire V5, HP Pavilion Sleekbook TouchSmart 11, Samsung ATIV Book 9 Lite are Temash powered ultraportables and they are readily available in most European markets, albeit in a limited number of shops. So far they appear to be the only Temash notebooks in stock in Europe.

It is even worse with Kabini. There’s the Lenovo Thinkpad E145 in two SKUs, Toshiba Satellite C70/C75 and a huge Packard Bell 17-incher, which is practically the only Kabini notebook available on the continent, at least the only one to be found in price search engines. It’s only available in two Austrian shops, which is still better than the Lenovo and Toshiba, as nobody appears to have them in stock at the moment.

Then there’s a couple of Acer SFF desktops and a Packard Bell all-in-one, and that’s about it. There’s also not a single mini-ITX board yet, which is bad news for HTPC enthusiasts and tinkerers. It also may indicate that the first batches of Kabini chips are destined solely for OEMs, but we can only speculate.

In any case three months into the launch AMD’s most promising chip of the year is very hard to come by. This is very bad news for AMD. Kabini had the potential to wipe the floor with Intel’s obsolete 32nm Atoms and it should have enjoyed a few months on the market before Intel rolls out new 22nm Bay Trail parts. Now it seems this won’t be the case. The Bay Trail launch is just a few weeks away and it is becoming apparent that AMD failed to capitalize on its lead.

AMD informed us that is has product in stock in the US and EMEA. However, volumes and the number of actual design wins remain a concern. Jaguar is an excellent product with lots of potential, but with the PC market in shambles, it might struggle to gain traction and get plenty of design wins, as vendors and disties are still sitting on heaps of unsold Cedarview and Brazos products.

Intel’s post PC strategy is faltering

Posted on August 23, 2013 by - Opinions

Intel-logoEver since Intel got a shiny new CEO, we’ve been hearing talk of an aggressive mobile push, of a more dynamic Intel that will eventually steer clear of trouble and trample the ARM gang with Brian Krzanich at the helm.

This of course will take time, if it is possible to begin with, so Intel’s first order of the day was to talk about mobile rather than do anything about it, and talk it did.

Intel spent much of the last quarter talking about 2-in-1 hybrids, touch enabled Ultrabooks and now it’s outlining its smartphone strategy, complete with LTE. So far it’s been all talk and almost no action.

Earlier this week Intel shed more light on its first LTE chipset, the XMM 7160, which is supposed to launch by the end of the month. It is a multimode chip and currently Intel offers only a single-mode LTE solution, which is obsolete.

Worse, even the XMM 7160 is a discrete solution, it’s not an integrated option like Qualcomm’s LTE. Intel wants the world to think that it’s serious about LTE, but in reality discrete LTE chips are a thing of the past. It’s all about integration now. Intel’s next generation XMM 7260 LTE chipset is set to appear next year, with LTE Advanced support. Intel’s first integrated LTE solution might appear in the first half of 2014. This is very slow indeed and as a result Intel is highly unlikely to score any big phone design wins next year. It can go after second-tier devices, but they’ll probably be scooped up by MediaTek, Qualcomm and other ARM players.

To be blunt, Intel simply won’t do much better on the smartphone front next year. It will gain market share, but we are still talking about low, single digits.

It won’t do much better in other segments, either. It appears to be pinning its hopes on hybrids, which seems very risky at this point. Hybrids, or 2-in-1s, are supposed to combine the portability and practicality of tablets with the productive prowess of proper notebooks. The trouble is that they’re just not there yet. Windows RT is on life support, Windows 8.1 will still be big and bloated. As a result Windows 8.x hybrids will cost a lot more to produce than Android and iOS tablets, margins will be tight and vendors won’t be very happy. The OS itself is another problem. An x86 tablet with legacy support for tons of Windows applications sounds very good, if you’re Dr Who and you can travel back in time to 2009. The market has moved on and legacy support just isn’t what it used to be a few years ago – and it’s losing relevance fast.

The failure of Intel’s Ultrabook push and touch-enabled notebooks is another concern. Ultrabooks were too pricey and they didn’t offer much in the way of new features. Simply slapping a touchscreen on top of them did not address the original shortcomings of the concept, so touchbooks are failing as we speak.

On the opposite end of the spectrum, Intel ditched Atom based netbooks in favour of pricier designs. At about the same time it culled CULV to make way for Ultrabooks. Intel wanted more high-margin silicon in the market, but now it’s focusing on Atom once again. The first Atom based hybrids are starting to show up and they are practically what the netbook would have evolved into had Intel not killed it. In the meantime, cheap tablets and Chromebooks ate its lunch, along with cheap ultraportables based on AMD’s low-end APUs.

As for tablets, Intel dropped the ball years ago and now it’s facing a much tougher market, a market it desperately wants to get back into. Intel recently launched a couple of unimpressive education tablets, running Android. Samsung also tapped Intel for the Galaxy Tab 3, which is equally disappointing spec-wise. Intel now says it wants to do more on the Android front, but it is simply too late. Intel’s x86 support is irrelevant in the Android world and most Android tablets are powered by dirt cheap ARM SoCs. High-end Android tablets, which seem like the obvious choice for Intel chips, aren’t selling well – so even if Intel gets back into the game, it doesn’t stand to make much on Android tablets.

It’s only ticket into the Android universe are high-volume devices, like flagship phones. It will not get them anytime soon. Next year’s Android flagships will still be based on ARM chips and unless Intel pulls off a miracle, it won’t get any in 2015, either. Samsung makes its own Exynos chips and doesn’t really need Intel’s Silvermont. Motorola has also cooked up a custom chip based on Qualcomm’s Krait core, which means Google is also pursuing a custom in-house approach. Apple already designs custom ARM cores and this won’t change. And then there’s Qualcomm. And MediaTek, and Nvidia, and LG, and just about everyone else with an ARM licence under their belt.

Intel talks up hybrids, again

Posted on August 21, 2013 by - News

Intel-logoIf we didn’t know any better, we could be forgiven for saying that Intel is starting to lose the plot and panic over its less than impressive showing in mobile.

Just a few quarters ago the chipmaker was making next to no noise on tablets and smartphones, but with the appointment of new CEO Brian Krzanich, Intel changed its tune in a matter of weeks.

Its last earnings call was practically all about Atom. The company barely mentioned Haswell, which launched during the same quarter. Then came a lot of talk about hybrids, 2-in-1s, tablets and touch enabled Ultrabooks, which we like to call touchbooks around the office.

Speaking at a UBM Channel event in Washington earlier this week, Intel’s North American Channel Manager Todd Garrigues said the PC is “not dead yet” and went on to deliver some “good news” for solution providers selling desktops and notebooks. Quite predictably, the “good news” was all about 2-in-1s and hybrids. He then proceeded to show the crowd a couple of such devices, like the Lenovo ThinkPad Helix, reports CRN.

It appears that Intel execs can no longer leave the office without bringing a sample 2-in-1 hybrid with them for some sort of demo. Just a few days ago we had a chance to see Intel President Renee James showing off a Sony Vaio hybrid during an interview with the Wall Street Journal. In the interview James said Intel is now treating Atom and Core equally, which wasn’t the case in the past.

Garrigues also talked up hybrids, saying they combine the portability and ease of use of a tablet with the productivity of a traditional PC. That is the official line at least. We are not sure they do – hybrids will remain a lot pricier than tablets and unless they end up a lot bigger than tablets, they won’t be that great for productivity. It basically sounds like a carmaker promising to develop a new vehicle, part supermini, part pickup. Just because it can be made doesn’t mean it should, and it doesn’t mean it will bring the best of both worlds to the end user.

Garrigues used the opportunity to mention the XP phase-out. He said there are millions of antiquated PC running XP out there, so it’s time for an upgrade.

“Bottom line: There are 500 million PCs out there in the world that are four years or older,” Garrigues said. “So there’s a great opportunity.”

It might be a great opportunity, but it is also a figure that should keep Intel execs awake at night. There’s no better proof that the PC is mature than half a billion people working on ancient 4+ years old PCs and refusing to upgrade. No amount of swanky hybrids will change this.

Intel in Atomic damage control mode

Posted on July 18, 2013 by - News, Opinions

Intel-logoIntel reported its second-quarter earnings on Wednesday and the general consensus is that the numbers were weaker than expected. Net income was down 29 percent, while sales of PC chips, which make up about two thirds of Chipzilla’s revenue, were down 7.5 percent. Sales fell five percent to $12.8 billion, missing analysts’ forecasts by $100 million. 

Intel confirms $200 Android notebooks

Posted on April 26, 2013 by - News, Products

Intel-logoIntel is working on $200 notebook designs, powered by cheap chips and Google’s free Android operating system.

Dadi Perlmutter, Intel VP and chief product officer told CNET that $200 notebooks will predominantly be Android products based on Atom chips.

Now the ball is in Microsoft’s court, if Redmond wants to gain a toehold in the ultra cheap notebook market it will have to make its operating systems a bit cheaper.

Perlmutter said the price of Windows 8 gear depends on how Microsoft prices the OS, and it could end up slightly pricier. In addition, Perlmutter pointed out prices of notebooks based on Core processors should go down to $399 to $499.

As netbooks are about to die a quiet death, $200 droidbooks might be the best way to replace them. Upcoming Atom chips are roughly on a par with ARM SoCs in terms of power consumption and performance per watt, so from a technical standpoint Intel should have everything covered.

The big question is software. Android is a good operating system for touch enabled devices, but it has yet to prove itself on more traditional form factors, that is,  notebooks.

How Microsoft and Intel lost the plot

Posted on January 15, 2013 by - Opinions

The TitanicWhile no-one could say that the writing is on the wall for giant tech companies Intel and Microsoft, there is a warning there but so far it’s just written in invisible ink.

As I write this, Intel’s share price (NASDAQ:INTC) stands at $21.93 and Microsoft’s (NYSE:MSFT) at $26.90.  They’ve ticked along in this way for many a long year now and the only way seems to be down.

Signs of bombers approaching have been on the radar for many a year now, and both companies seem to be like supertankers, which take an awfully long time to run round.  The Vole and the Zilla have got complacent and failed to take steps years ago to re-engineer their businesses.

You still have time to have a wee and wash your hands before a PC boots up and despite the undoubted process advances Intel has made over the years, people are fleeing the Win platform in their droves.

Both companies have failed to make inroads into the smartphone and tablet market, even though they whined on and on about convergence for many a year.  Handset manufacturers, by and large, do not want to be in the tender embrace of the two companies which essentially dictated what went in the PC industry.

And besides, their basic technology deeply sucks, for different reasons. Intel is forced, because of its huge capital investment commitments, to put a premium on its notebook microprocessors while it is safe to say that its much vaunted Atom range is just a total flop.

Microsoft’s software has always basically sucked anyway and it’s only by cunning marketing that it achieved its pre-eminence in this side of the business. I don’t think anyone, apart from Intel executives, have got smartphones powered by Intel Inside. Oddly enough, at an Intel Developer Forum years and years ago, when it still had its StrongARM stuff, me and a few other journos did ask why Intel just didn’t go and develop really low power devices based on the ARM chip and give people what they really wanted.

While Intel and Microsoft have been shilly-shallying and, essentially, living in the past, competition has crept up and overtaken them.

And so at some point this year, current CEO Paul Otellini is to depart from his captain’s cabin at Intel, to be replaced by who-knows-who to guide the ship into 2013 and beyond.

Right now, and as an Intel and Microsoft watcher for nigh on 30 years, I just can’t see how these particular conjurers are going to pull any rabbits out of their magic hats. Maybe they’ll specialise in producing cabbages from up their sleeves, instead.