The next battle between Apple and Google is set to take place in your car as you’re speeding down the motorway.
While Apple had the first to market software that synchronises iPhones to vehicle entertainment systems with Carplay, it seems that it faces tough competition from Google with Android Auto.
Apple initially had the backing of car companies like BMW, Citron, Ferrari, Jaguar, Mercedes, Peugeot and Toyota, according to ABI Research some of these players have unaccountably delayed implementing Carplay.
Meanwhile, the same report says that Android Auto will now be supported by Bentley, Infiniti, Maserati, Renault, SEAT, Skoda and Volkswagen.
According to Filomena Berardi, a senior analyst at ABI, it appears some car manufacturers like Android because it’s a more open operating system.
She thinks that most car manufacturers will now support both. Well, you wouldn’t want to turn down buying a Maserati because it only supports, iPhone, would you?