Salesforce is introducing its Accelerate partner assistance programme to Europe.
Speaking to the assorted throngs at the outfit’s World Tour London event, Salesforce EMEA vice president of channel and alliances, Leon Mangan, said that the move would drive and accelerate partners who want to develop ISV solutions onto AppExchange.
He described it as a mentoring and coaching model where it will carry out webinars and workshops and give each of the partners a mentor.
The plan has been running in the US since 2016. Salesforce will take applications in batches, focusing on high-growth sectors, the first of which will be those developing apps for fintech and insurance.
The company sees Fintech and insurance as its most significant addressable market opportunity although other areas are expected to follow.
Interested partners can submit their applications for the programme at the end of June, but competition is likely to be tough as there are just 20 spots available. The schedule will start in September with individuals from different Salesforce departments volunteering to act as mentors.
