Tessian’s former CRO has been hired by the London-based analytics firm Snowplow to take advantage of what it says is its 2020 booming sales.
Abhirukt Sapru will be the outfit’s Vice President of Sales, as the behavioural data management platform provider looks to build on its strong 2020 growth.
While at Tessian, Sapru was the Chief Revenue Officer, Head of Business Development and Head of EMEA/APAC.
Snowplow said that Sapru will lead the Snowplow team in establishing and driving its global “go-to-market” strategy to provide global data teams with the capabilities to collect and “operationalise behavioural data at scale”, if that makes sense.
