B2B end-to-end digital music outfit 7digital has signed a new contract with Triller to power what it claims is the world’s fastest growing social music video app with its Music Platform-as-a-Service offering.
Triller has more than 250 million downloads and works with some of the biggest global artists, counting Snoop Dog, The Weeknd, Marshmello and Lil Wayne as strategic investors.
Last week it overtook TikTok and issued a release citing data from analytics firm Sensor Tower, to announce that its app has hit No.1 in all categories on the App store in 50 countries, including the United States, UK, Brazil, Germany, France and Australia. In India, it has already become the a major social platform following the ban on TikTok last month.
