Security experts Sophos has unveiled a new service to help its partners deal with the nitty-gritty of their business.
Dubbed Partner Care, the service features a crack team of Sophos experts who are on call 24/7 to answer any questions and sort out any sales-related problems.
The service is designed to speed up response times for Sophos partners and Managed Service Providers (MSPs) who need a hand with admin and operations, freeing them up to focus on selling and securing their customers with Sophos’ cutting-edge security solutions.
Sophos global channels and small business sales boss Kendra Krause said after decades of experience supporting partners who sell to small and medium-sized businesses, the firm knows that admin and operations can be a real pain and take up precious time that could be spent on building customer relationships, chasing leads and closing deals.
“Partner Care shows that Sophos is the best in the business regarding the channel, which is our commitment to provide partners with the best opportunities, training and support, and advanced security solutions that protect customers from data breaches, ransomware and other nasty cyberattacks.”
Partner Care offers a one-stop shop for quoting, navigating the partner portal, sorting out licensing queries, Not For Resale (NFR) requests, and more. With this top-notch service, partners working with small and medium-sized businesses can boost their productivity and increase their profits.
Sophos partner Point Broadband’s account executive Richard Wenger said that admin can be a real hassle and cost a lot of money, so the fact that Sophos now has a dedicated Partner Care program and team to handle it is a godsend.
“We can’t wait to get trained and start using the ‘tool’ to get on with our work. Every minute away from the sales cycle is a minute away from building relationships and being trusted advisors to our customers. This Sophos Partner Care program is vital to my business,” he said.
Sophos also offers extra perks to its global partner program, including a five per cent reward on top of a deal registration discount for partners selling Sophos Managed Detection and Response (MDR). This offer ends on March 31, 2024.
To help partners and MSPs stay on top of the latest threats, Sophos provides real-time and historical threat intelligence from its Sophos X-Ops unit, a team of more than 500 Sophos cybersecurity whizzes worldwide. Sophos X-Ops’ intelligence helps partners and MSPs answer customers’ questions and worries about the latest ransomware, vulnerabilities and attacks in the news.
For example, Sophos recently wrote about the comeback of Qakbot after the cops took down the botnet’s infrastructure in August 2023. With Sophos’ insight into this attack and others, partners and MSPs can watch out for dodgy behaviours and reassure customers that Sophos products and services have updated detections.
