SonicWall announced it had appointed Tristan Bateup as country manager for Ireland.
Bateup has over a decade of experience in the cybersecurity industry, including five years managing SonicWall’s partner business at long-time distributor Exertis. From there, he joined SonicWall, where he served as strategic account manager for the UK and Ireland until his recent appointment in February 2020.
Will Benton, Regional Director, Northern Europe at SonicWall, said: “Bateup’s experience and skills have already proved invaluable in establishing our presence in Ireland since his appointment. SonicWall places great importance in its partner relationships, and Tristan’s strong experience on both sides of the relationship contributes to bringing us even closer to our partner network in Ireland.”
The announcement comes after recent enhancements were made to SonicWall’s MSSP programme last April. The programme was designed to assist MSSPs in helping their customers bridge the cybersecurity business gap resulting from the expansion of threat vectors coupled with tightening budgets and the chronic skills shortage. To address the needs of Ireland-based customers in the era of Boundless Cybersecurity, SonicWall will be consolidating its channel strategy in the region, responding to the rising demand for enterprise cybersecurity solutions in the growing Irish economy and the strong competitive market.
“Ireland is growing strongly, and that brings security concerns”, Bateup said. “Recently, Irish businesses have had to deal with increasingly insidious threats from cybercriminals while adjusting to a 100 percent remote workforce. SonicWall has evolved its Boundless security offering to cover the skills and budget gaps caused by just such a scenario. So joining the team when today’s Irish customers need hyper-distributed IT is the right move at the right time.”
SonicWall is expanding its partner base to refine its focus in the Irish market and offer a wider range of solutions to customers. It is also strengthening its position by establishing additional resources such as dedicated sales engineering resources and field sales, a company spokesman said.
