SoftwareONE has unveiled its new Goatpath brand, which will focus on delivering the next generation of technologies, platforms, and products at speed.
The outfit claims the brand will “radically change the way customers can buy, sell and manage their software, cloud and services”.
Goatpath GM Mike Fitzgerald said: “The new name and brand reflect our desire to find the fastest route across challenging terrain with nimbleness and surety.”
Ultimately, Goatpath’s goal is to make it simple for businesses to automate and govern procurement, management and security of software and cloud.
SoftwareONE said the products and innovations developed will offer its partners and ISVs new routes to market and broaden their customer reach.
Fitzgerald said: “Customers and partners need our technologies, platforms and products to keep ahead of these changes. With an entrenched culture of innovation, Goatpath is our route to achieve this.”
Additionally, Goatpath will focus on traditionally challenging cross-departmental areas in organisations where silos can lead to failed digital transformation projects.
