Behavioural data management platform, Snowplow, has raised 10 million in Series A2 funding to fund its expansion plans.
Snowplow was recognised in Gartner’s Cool Vendors 2020 Report as a ‘Cool Vendor in Marketing and Data Analytics’ and has reported considerable growth during 2020 as accelerated digital transformation has made the significance of behavioural data even clearer.
Snowplow CEO Alex Dean said that 2020 was a challenging year for everybody – but Snowplow saw more businesses realising the need to unify customer behaviour across all platforms, in a way that isn’t dictated by packaged vendors.
“Having maintained our growth curve through last year, we are excited to accelerate our global expansion with this new funding from Atlantic Bridge and MMC. Kevin and the Atlantic Bridge team have a deep understanding of the cloud data market and real intuition around scaling enterprise software businesses, so it felt like a great fit. We look forward to seeing what 2021 holds.”
