SnapLogic announced the launch of its new and improved Partner Connect Programme.
The idea is to help global technology, consulting, and OEM partners capitalise on the growing market opportunities for enterprise automation and integration services, a part of the $50 billion application infrastructure and middleware software market.
The new programme lets partners differ themselves through vertical and functional specialisations, letting them to communicate their value to customers, while using SnapLogic’s partner marketing and digital infrastructure tools to collaborate on new business.
In addition to supporting partners by vertical specialisation, the programme also breaks partner expertise out by three main functional areas – Integration Platform as a Service (iPaaS) for core application integration, data integration, and API management; enterprise automation for end-to-end business process orchestration; and cloud modernisation for legacy upgrade projects. This way, the right partners will be brought in to support the right customer use cases.
SnapLogic Vice President of Business Development and OEM Sales Jason Wakeam said: “Increasingly, businesses are tying their growth and success to digitally transforming their operations – which means an increased need for intelligent integration and enterprise automation. We’ve designed this programme to make it easy and effective for our partners to join, get onboarded and trained, collaborate with us, and quickly realise revenue from these growing opportunities.”
One of the main advantages of the Partner Connect Programme is the ability for partners to use SnapLogic’s low-code platform to quickly build integrations on behalf of their clients, he said.
The programme establishes three partnership tiers – registered, advanced, and premier. Registered partnership is designed to be an entry point for new partners, enabling them to develop and certify their solutions. The advanced level is for partners that have built successful integrations with SnapLogic; this tier will give partners access to the SnapLogic “sandbox environment” and other resources. The highest tier is premier, which is for those partners with the strongest level of engagement with SnapLogic. These partners have access to additional technical resources and sales and marketing tools and support.
SnapLogic wants technology, consulting and OEM partners.
