Seraphine is warning of the unacceptable risks of a rapidly emerging ‘No Deal’ scenario that threatens years of hard work building global markets.
The warning follows leaked predictions of disruption to UK ports lasting four months, with potentially massive effects on exports and the import of materials. 70 percent of Seraphine’s lines are exported internationally to 40 countries, with 40 percent of all exports going to mainland Europe.
Another imminent danger comes from the Home Secretary’s call for immediate restrictions on freedom of movement for EU citizens working and living in England on 31 October, with no transition period. Seraphine’s UK workforce is evenly split between UK and continental nationals from several countries. Its multilingual and multicultural staff are a business benefit in expanding international markets and their departure would only benefit competitive EU brands.
Seraphine Founder and CEO Cecile Reinaud said: “A ‘No Deal’ Brexit shows no consideration for growth businesses such as ours, successful exporters flying the flag across the world, who will be the first to suffer from border chaos and talent flight. The government is making up policy on the hoof. ‘No Deal’ is the perfect way to ensure UK SMEs lose their global standing”.
