SAP is telling its partners that it is time to cash in on big data. The company estimates that its global partner base will earn up to $220 billion by selling its big data and analytics products.
So it sees a huge opportunity for partners and resellers, who could provide more services and products in addition to SAP software.
A recent IDC report revealed that SAP partners could be in for a lot of growth over the next five years. IDC’s Worldwide Ecosystem Analytics and Big Data: Growth Opportunities for SAP Partners found that EMEA partners could earn $70 billion by 2018, dabbling in big data and analytics. Asia Pacific and Japan should climb to $40 billion, while North America will lead the way with $102 billion.
One of the more curious factoids from the report claims that the digital landscape will grow more than 30 thousand percent between 2005 and 2020, from 130 exabytes to 40,000 exabytes. It’s not called big data for nothing.
“SAP and its partners make a significant impact on the global economy,” said Darren Bibby, vice president for IDC Channels and Alliances Research. “SAP does an excellent job delivering great products for partners to work with, as well as effective sales, marketing and training resources. The result is that the SAP ecosystem is well-positioned for the future and customers will benefit from these additional skills and resources.”
Interestingly, the IDC report concluded that 68 percent of the companies don’t have a business intelligence or analytics strategy, while a whopping 63 percent don’t even know what big data is. However, 69 percent said they are looking for staff who can handle analytics.
As it grows, the industry will change. IDC believes 90 percent of industry growth will come through third-platform technology, cloud, mobile and social.
