The Salvation Army has opened Strawberry Fields in Liverpool, with a new fully integrated software suite provided by retail tech firm, Cybertill.
A suite of technology will assist in the running of the charity’s operation, including a visitor exhibition with omnichannel ticketing, and EPoS for the gift shop and cafe, simplifying processes by using one integrated software package to manage the site, from beginning to end.
The real-time system prevents Strawberry Fields from overselling tickets, provide an instant view of capacity and availability, and is less complicated for staff and volunteers in some cases to pick up – not having to learn how to use multiple systems.
The Salvation Army’s redevelopment of Strawberry Fields will give young people with learning disabilities and other barriers to employment in the local area a chance to work, succeed and honour the site that inspired John Lennon. These young adults can learn how to use the Cybertill technology within the cafe, gift shop or at the ticketing desk, without needing to learn multiple systems.
Cybertill CEO Ian Tomlinson said: “We’re very proud to support a local visitor attraction that means so much to many people across the world. Cybertill aims to help visitor attractions run a first-class operation managing every aspect of the customer’s journey. Having the all-in-one technology will help Strawberry Fields to maximise sales and deal with a high number of visitors.”
Strawberry Fields Commercial Manager, Sue Harvey said: “The whole experience with Cybertill from start to finish has been fantastic, we’ve had great support and I hope that we have that continued support and relationship together. It’s been something that started incredibly well, and I can’t see that we’d feel anything else about Cybertill.”
