Salesforce has acquired revenue and communications platform Troops.ai, a which uses Slack and Microsoft Teams bots to surface CRM data from platforms such as Salesforce.
Salesforce said Troops and its team will become part of Slack when the deal closes in 2023. Troops.ai had raised $19.4 million to date according to Crunchbase, including investment from Slack’s own venture fund.
The move is a surprise as Salesforce co-CEO Bret Taylor recently told analysts that Salesforce doesn’t have “plans for any material M&A in the near term”.
Troops service involves streamlining data management and providing users with real-time insights surfaced from “systems of record” like Salesforce, Hubspot, and Zendesk, into “systems of engagement” like Slack, and Microsoft Teams using software bots.
