Salesforce names new channel boss

Steve Corfield has been named as Salesforce’s new channel chief following the exit of Tyler Prince later this month.

A Salesforce spokesperson said: “We’re grateful to Tyler Prince for his many contributions to Salesforce and for driving significant growth in the Salesforce partner ecosystem.”

Based in the UK, Corfield has served as Salesforce’s executive vice president of industry sales and CRO for global commerce since February 2021.

He has been with Salesforce for about eight years, starting in 2015 as senior area vice president and head of sales for Europe, the Middle East and Africa for Commerce Cloud.

Another Salesforce channel executive, Dan McAllister, also posted on LinkedIn that he was now senior vice president of alliances and channels at automation vendor Boomi.

Three months ago, Salesforce announced layoffs of about 7,000 employees. The vendor has also had to work with activist investors seeking a larger profit margin from Salesforce.