Salesforce has unveiled plans to invest $4 billion its UK business over the next five years.
The CRM vendor claims it is experiencing rapid growth in the UK as companies invest in digital transformation and use artificial intelligence.
This latest round of capital injection builds on the company’s previous five-year investment of $2.5 billion announced in 2018.
UK Prime Minister, Rishi Sunak insisted the funds were a “ringing endorsement” of the UK economy.
“It will strengthen the company’s UK presence, increasing capacity, as well as creating vital jobs, reinforcing our position as one of their largest markets outside of the US,” Sunak said.
“This investment sits alongside my key priority to grow the economy and pledge to make the UK the best place in the world to start, grow and invest in tech businesses.”
Salesforce chair and CEO Marc Benioff hailed the UK as a home for “incredible” innovation, hoping his company will drive the “next wave of digital transformation in this new AI era.”
Generative AI is transforming the world of work with many companies launching their own AI products in response.
Salesforce itself released Einstein GPT, the world’s first generative AI for CRM, the vendor claims.
This month, Salesforce also announced AI Cloud, which brings together AI, data, analytics and automation to provide trusted, open, real-time generative AI that is enterprise ready.
Salesforce and its ecosystem of customers and partners in the UK is expected to create 271,700 new jobs and £52 billion in new business revenues by 2026, according to research by IDC.
