Ruckus Networks has announced its new Cloud-Ready Specialisation Programme for channel partners. Designed specifically to help Ruckus channel partners expand into new, fast-growing market segments and gain renewable revenue streams, the programme includes tools, training, technical support and incentives to enable new and existing Ruckus Ready channel partners to drive Ruckus Cloud Wi-Fi sales.
Market research firm IDC reports that cloud-managed Wi-Fi is growing at double-digit rates year-over-year, making it the fastest-growing segment of the Wi-Fi infrastructure market. More organisations are seeking out a cloud WLAN management solution for their distributed Wi-Fi sites due to its many advantages, including faster scalability, ease of management, and a pay-as-you-grow subscription model. The new Ruckus Cloud-Ready Specialisation Programme is designed to equip channel partners with the knowledge and resources required to address this growing demand and win new Ruckus Cloud Wi-Fi customers.
Ruckus vice president of business development and cloud servicesBart Giordano said: “We are committed to helping channel partners differentiate themselves through our specialisation programmes. Our new Cloud-Ready Specialisation programme gives channel partners the right tools, support and incentives to address customer requirements across vertical markets such as retail, small-and-medium business, hospitality and education.”
Available to Select- and Elite-level partners, the Cloud-Ready Specialisation Programme provides valuable incentives along with “white glove” sales and marketing support to help partners successfully win new Ruckus Cloud Wi-Fi business. Exclusive benefits include:
There are promotional discounts for Ruckus Cloud Wi-Fi and Market Development Funds (MDF)—partners who meet the programme requirements are eligible for MDF to help support their marketing efforts.
Ruckus will provide sales leads for prospective clients from organisations that have requested trials of Ruckus Cloud Wi-Fi.
Engineering and tech support—dedicated Ruckus Cloud experts, including account managers and technical experts, and access to 24/7 technical support, designed to ensure company and partner success.
This adds to the existing Ruckus Partner Specialisation programmes, including Smart Cities, Large Public Venue and Education programmes.
Director of worldwide partner programme Raelyn Kritzer said that it was all part of a cunning plan to help partners drive more value for customers in target markets.
“We are completely dedicated to bringing opportunity to our partners with continued investment in specialisations that attract, retain and grow the best channel ecosystem.”
