Cloud Data Management Company Rubrik has launched its Rubrik Technology Alliance Programme (TAP), its first global program for technology integration partners.
The programme uses solution partners to extend the functionality of Rubrik Cloud Data Management, Rubrik Polaris SaaS platform, and Rubrik Datos IO to deliver unique value for joint customers. The tiered programme provides partners with a framework for differentiation, access to Rubrik’s APIs and technical resources to build seamless integrations.
Mike Tornincasa, Executive Vice President of Worldwide Sales at Rubrik said: “Our technology partners are core to Rubrik’s strategy. These partnerships have enabled us to quickly introduce integrated value-added solutions that solve key problems for enterprise customers.”
The programme offers three tiers of membership—Foundation, Solution, and Strategic—with progressively increased requirements and benefits for each tier. Partners are selected based on technology innovation, market leadership and alignment with Rubrik values. Rubrik offers TAP partners the following :
- Technical Resources to Aid Development: Partners will have access to Rubrik’s engineering resources, in addition to Rubrik APIs, allowing them to develop deep technical integrations for a joint solution.
- Enhanced Go To Market and Joint Marketing Tools: Partners receive access to a rich menu of joint marketing offerings and sales engagement programs that create awareness and new opportunities for the integrated solution.
- Access to Training and Support: The program provides partners access to product information, training, and Rubrik’s support team. This allows partners to build and validate solutions that deliver enhanced functionality quickly.
Ranajit Nevatia, Vice President of Business Development and Alliances at Rubrik, said: “Our new Technology Alliance Program represents the next step in developing a deep partner ecosystem. TAP enables Rubrik, and our partners, to offer more paths for customers to get to the cloud, more solutions that save time, and new ways to simplify complex IT infrastructure.”
In April 2018, Rubrik launched Polaris, its SaaS platform for data management applications, to address the data explosion and fragmentation challenges enterprises face today. Rubrik built Polaris with an open API architecture.
TAP adds technology integration partners to the company’s partner business model, which already includes resellers and service providers.
Microsoft’s General Manager, Microsoft Azure Storage, Media and Edge Tad Brockway said: “Joining the Rubrik Technology Alliance Program makes it easier for our joint customers to take full advantage of the flexibility and enterprise-grade reliability and security that Microsoft Azure provides.”
VMware, Vice President, Global Partner Solution Teri Brunss said: “We’re excited to be part of Rubrik’s Technology Alliance Program as we continue to build interoperability between our products. Rubrik and VMware have worked closely together to provide seamless backup and recovery of VMware vSphere and vSAN workloads, in addition to interoperability with Rubrik Cloud Data Management and VMware vRealize Automation and vCloud Director.”
