Security outfit Rubrik has today unveiled its new points-based partner programme.
Rubrik VP of global partners and alliances, Ghazal Asif said the Rubrik Transform Partner Programme was an update of an earlier version.
She claimed the programme was “redesigned from the ground up.”
Asif said: “Rubrik is at the intersection of two extremely important trends within the industry, which is data and security. Many of our partners are helping customers understand the role that partners play, and helping our customers become very resilient when it comes to ransomware attacks and strengthening their security posture.”
“And we wanted to make sure those partners that are doing those activities are being rewarded and our programme.”
One of the biggest changes is the introduction of a points-based scoring system, which allows partners to build up marks based on specific activities outlined in the programme.
This structure allows partners to unlock tiers – Authorised, Elite, and Elite+ Partner – with the top tiers providing additional financial benefits and investments from Rubrik, regardless of partner type, size, or previous status with the vendor.
Asif claims Rubrik hasn’t faced such pushback so far with its points system that aims to offer smaller partners a chance to gain a spot in its top tiers.
“We did extensive research before we launched the partner programme by speaking directly with our top partners in the UK and the US, and even in places like Japan,” she said.
Rubrik has doubled down on its investments with tiered partners through customised incentives, rebates and enablement around security assessments within the top Elite and Elite + tiers.
