Ricoh snaps up Pure but it will be business as usual

Ricoh has bought UK integrator Pure AV saying that its workforce will be retained and it will continue to operate under their existing name.

Pure AV was founded in 2003 and has a strong project history in higher education as well as commercial installation. The company has 72 employees operating across the UK, as well as on customer projects globally. Ricoh will take on Pure AV’s existing sites.

Edward Hamilton, vice president, communication services, Ricoh Europe, said: “Not only will [the acquisition of Pure AV] accelerate our organic growth in this sector, it will strengthen our technical design and delivery capability within the corporate, higher education and healthcare markets. Leveraging the specialist skills of Pure AV creates opportunities for lifelong learning and up-skilling of Ricoh’s existing employees, meaning our customers receive an even more diverse and extensive level of support.”

Phil Keoghan, CEO, Ricoh UK, added: “Pure AV has been selected based on its strong market position, engineering capability and customer base. The acquisition will enable Ricoh to expand further into this market and deliver customer projects at a larger scale, thus supporting the most ambitious digital transformation programmes.”

Peter Sutton, managing director, Pure AV, said: “We’re excited to start a new chapter that will allow us to accelerate our long-term growth strategy while delivering best-in-class solutions to our clients in the UK and Europe. Ricoh’s worldwide infrastructure and end-to-end managed services expertise, combined with the strength of our design, engineering, and support services, will enable us to deliver powerful solutions on a local and global scale.”