BMG, the music giant behind stars like Kylie Minogue, Iron Maiden, and Dua Lipa, has partnered with Rackspace Technology to revolutionise the music industry with Google Cloud.
The world’s fourth-biggest music company has moved 95 per cent of its apps and services to Google Cloud, using Rackspace Technology’s Elastic Engineering team.
This means BMG can pay its artists and songwriters ten times faster and track their music 50 per cent faster than before, using Google Cloud’s cutting-edge AI and big data tools.
BMG has ditched its old distribution partners and struck direct deals with streaming giants like Spotify and Apple, giving its clients more control and access to their data.
Music streaming has changed the game for the music business. Millions of people listen to music online every day, and artists get paid for every stream. But streaming also creates a lot of data that needs to be tracked and processed.
BMG faced a massive 30 per cent increase in data every year, and decided to switch to Google Cloud to handle the challenge. Google Cloud offers powerful tools like AI, Google Kubernetes Engine, and BigQuery to manage and analyse huge amounts of data.
Maxime Rousson, Cloud Architect at BMG, said: “Thanks to Google Cloud’s AI, we can process and sort our data much faster and better. We can also categorise music faster, which helps us make smarter decisions.”
BMG CTO Gaurav Mittal said: “Rackspace Technology’s experts helped us a lot. We worked together to move to Google Cloud in record time. This was a big step for our platform upgrade, and it will help us meet our customers’ needs in the future.”
Rackspace Technology general manager Jürgen Stauber said: “We are proud to help BMG with this project and design a solution that will boost their efficiency and make them the world’s most artist-friendly record label. We are committed to helping organisations like BMG succeed in today’s changing and competitive market.”
