Qualtrics XM staff doubling in Dublin

Dublin CourtsQualtrics XM is to hire 1,000 new staff in Europe, as the online survey specialist looks to increase its presence across Europe, the Middle East, and Africa.

The US outfit wants to double the size of its regional headquarters in Dublin in early 2022, with hires being completed by 2024.

Qualtrics already employs 300 staff in the Irish capital, with this EMEA investment now set to take that total up to around 650 by the target date. The other hires will take place in London, Paris, Munich, Amsterdam, and Krakow.

Qualtrics’ services have been in demand since the COVID-19 pandemic has fuelled a surge in people working remotely. Additionally, the company says it’s becoming harder to satisfy customers and staff.

Qualtrics CEO Zig Serafin said that every business is figuring out how to keep employees and how to find new customers – and keep the customers that they have.

The company is majority-owned by software giant SAP and has Merck, Airbus, and the Financial Times as members of its 2,500 client-base.

The firm offers an “experience management” platform, which is designed to enable clients to address concerns expressed by both customers and staff in real time.

Serafin said its prospects in Europe were strong, with the company’s Dublin base to play a key role in its progress over the coming years, speaking in an interview with the Irish Independent.

“I’d say that we’ve never been more committed to what we’re doing in Ireland. There are things we’re doing there that are critical to our strategy”, he said. “While our new headquarters in Dublin will double our presence there, it’s now doing some of our core technology.