Pure Technology has record revenue

Pure Technology has scored a record revenue of £33 million.

COO Cliff Fox said that its entry onto the Yorkshire Purchasing Organisation’s cloud and hardware frameworks and success on other frameworks as a key driver for growth.

“Historically, we’ve always had some public sector customers but we’ve never had any dedicated effort towards the public sector, and part of the strategy refresh in April was that we thought that it was time now for us to approach that with more emphasis”, Fox said.

Last year the VAR acquired Wigan-based Microsoft Gold partner Keytech Managed Solutions, and Fox described its integration into the group as having gone “fantastically”.

He added that it would be logical to have a southern presence; we have lots of customers in the south and that’s something we’ve been looking at.

The company set out a three-year strategy for growth in 2016, which completed this year and has set out another roadmap for 2021. This year has seen it increase its workforce by 30 percent, bringing its headcount to 130.

Cloud and managed services, more transactional business and the introduction of “nascent” technologies, such as VR, hyper-convergence and IoT – were also called out as revenue drivers.