Global tablet shipments declined by 14.2 per cent year-over-year in the third quarter of 2023, totalling 33.2 million units.
According to some figures created by IDC beancounters, Chromebooks contracted in the third quarter with shipments totalling 3.5 million units and marking a year-over-year drop of 20.8 per cent.
IDC number crunchers think the Chromebook market may have some resilience due to a pending refresh in the education segment and available budgets within government spending.
There was some positive numbers in the report, the market experienced an 18 per cent increase over the previous quarter due to seasonality.
In the tablet market, Apple emerged as the leader with shipments of 12.5 million units, but still experienced a 15.1 per cent fall year-over-year.
Some of this might be down to the fact that Jobs’ Mob could not be bothered to release any new models during the third quarter, which typically provides a boost in the second half of the year.
Samsung, with 6 million units shipped in the quarter, secured second place.
Although the company’s shipments shrank, the tablet manufacturer appears to be focusing on a turnaround by concentrating on the premium segment along with additional marketing campaigns.
Lenovo and Huawei claimed the third and fourth position this quarter with shipments of 2.6 million and 2.3 million units, respectively.
